Forget Hi-de-Hi: Butlin's is modernising its image by harking back to a bygone age
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Re-runs of Hi-de-Hi! are the bane of Butlin's executives’ lives. The 1980s sit-com depicts holiday-camp life at a thinly fictionalised Maplins. The repeats perpetuate the notion that a stay at a holiday park resembles a bleak version of Colditz with added dodgems and third-rate entertainment.











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