Portobello, 99 ice creams, and Britain's Lost Seaside Heritage: The sweet taste of success

"Amid the hundreds of thousands of entries in the Oxford English Dictionary, a few lines are devoted to a Great British seaside institution: Ninety-nine (also 99), an ice cream cone made with soft ice cream and a stick of flaky chocolate inserted into it. [Apparently an arbitrary marketing name. The original ice cream contained Cadbury's "99" Flake (produced specially for the ice-cream trade) but the application to the chocolate may not precede its application to the ice cream.]

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